We are currently recruiting for a Paid Search Marketing Specialist (Manager Level) . Hybrid schedule in Atlanta, GA (Dunwoody / Sandy Springs area), NYC (Midtown) or Westchester County, NY. This role will manage paid media and SEO channels to reach business owners across the US. The ideal candidate will have 3-5+ years’ experience with day-to-day management of performance marketing campaigns to drive new customers for the direct-to-consumer business. The Paid search Digital Marketing Manager will work with agency partners for execution of our digital channels including SEM, Paid Social, Programmatic, Affiliate and SEO, managing multi-million dollar budgets and will leverage data, technology, and customer insights to improve campaigns. 90K-110K Base + Bonus and Full Benefits Package
Responsibilities:
- Develop and execute strategic digital advertising campaigns across multiple platforms (Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, and more).
- Manage day-to-day execution and performance of digital marketing strategy ensuring campaigns are delivering against expected goals.
- Carry out SEO strategy through collaborating with content and tech teams and keep a pulse on ranking and key KPIs.
- Manage agency teams and maintain relationships with essential vendors.
- Conduct campaign performance analysis, translating data into actionable insights that inform optimizations.
- Design A/B testing strategies to identify winning elements and maximize campaign performance.
- Measure and report channel results clearly, concisely, and effectively.
- Collaborate closely with internal teams (creative, design, content, web, and others) and external agency partners to ensure seamless campaign execution and alignment with broader marketing goals.
- Maintain a change log.
- Identify and recommend new trends and technologies for campaign optimization.
Requirements:
- 3-5+ years of digital performance marketing with advanced knowledge in paid search (bidding strategies, campaign structuring and targeting)
- Ability to translate media performance to business insights
- Proven expertise in campaign planning, execution, and optimization across major advertising platforms (Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, etc.).
- Experience with SEO including content development, link-building, and knowledge of technical SEO.
- Strong analytical skills, with a knack for turning data into actionable insights and driving effective decision-making.
- A/B testing experience and a data-driven approach.
- Excellent communication and collaboration skills, able to work effectively with cross-functional teams and stakeholders.
- Detail oriented and process driven.
- Ability to manage multiple projects and priorities.
- A passionate problem-solver, resourceful, and adaptable to change.
- Up to date on the latest digital marketing trends and technologies.
Local candidates only. Must be in a commutable range to NYC (Midtown), Westchester County, NY or Atlanta, GA (Dunwoody / Sandy Springs area) for hybrid schedule (in-office 2 days per week). 90K-110K Base + Bonus and Full Benefits Package. To apply email resume and portfolio or examples of work to petrina@bellwetherstaffing.com